Croydon’s position as one of the UK’s most significant investment opportunities is continuing to strengthen with the launch of Invest in Croydon – a new platform and brand designed to attract investment, support business growth and showcase the borough’s economic opportunities.
The launch supports Mayor Jason Perry’s aspiration to drive economic growth across the borough by attracting new investment, supporting businesses and promoting Croydon as a destination to invest, develop, work, live and visit.
The initiative has been developed by the not-for-profit Develop Croydon Forum, with the support of Croydon Council. The new brand and platform have been created by Croydon-based place marketing agency White Label Creative.
Originally established in 2010 by White Label Creative alongside a group of leading developers and Croydon Council, Develop Croydon was created as a not-for-profit Community Interest Company (CIC) to provide a collective voice for the borough’s development community. Over the past 16 years, it has grown into a partnership of developers, businesses, landowners, education providers and public sector organisations, championing regeneration and investment across Croydon.
During that time, the organisation has helped showcase more than £1.2bn of inward investment, supported the delivery of around 18,000 new homes, and promoted a borough with an economy now worth £11.7 bn.
As Croydon enters its next phase of growth, the Develop Croydon Forum is evolving and growing the brand to better reflect the borough’s broader investment proposition. Whilst regeneration remains central to Croydon’s success, today’s opportunity extends far beyond development alone.
The borough is a key player in four of the Government’s Industrial Strategy priority growth sectors and continues to attract developers, investors, occupiers and businesses looking to invest in its future.
The new Invest in Croydon platform brings together the borough’s investment proposition, growth sectors, development pipeline and business environment in one place, creating a single destination for investors, developers, occupiers and businesses exploring opportunities in Croydon.
The platform has been developed with the support of Mayor Jason Perry and reflects his commitment to championing investment, strengthening partnerships with the private sector and ensuring Croydon remains open for business as the borough continues to deliver long-term growth.
Richard Plant, Chair of Develop Croydon, said: “Over the past 16 years, Develop Croydon has played a pivotal role in the transformation of Croydon, with landmark developments such as Ruskin Square, 10 Degrees, St Michael’s Square and Saffron Square reshaping the borough and demonstrating the scale of its ambition.
“Invest in Croydon marks the next chapter. It reflects our renewed focus on attracting investment, championing opportunity and ensuring Croydon continues to grow as one of London’s leading destinations for business, development and regeneration.”
“Croydon is a borough with enormous potential for inward investment and growth. We want to maximise all opportunities and are delighted to be working with Develop Croydon and supporting the new Invest in Croydon brand.
“We are building on the progress already made – to unlock investment, create opportunities for residents and restore confidence in Croydon as a place where people are proud to live, work and invest.”
Jason Perry, Executive Mayor of Croydon
To find out more about Invest in Croydon, visit: Invest in Croydon | Business Investment & Growth Opportunities – Invest in Croydon
