Croydon Council is encouraging residents who are questioning their relationship with alcohol to explore the growing “sober curious” shift.
Being sober curious does not necessarily mean giving up alcohol completely. Instead, it is about taking a mindful approach to drinking, understanding the impact alcohol may be having on your health, wellbeing and relationships, and making informed choices about whether, when and how much you drink.
Public Health Croydon has partnered with Arclett to encourage people to reflect on their relationship with alcohol before their drinking becomes a more serious problem.
Alcohol-related harm can be very wide-ranging, with many people experiencing negative impacts before they would consider themselves to need specialist support.
The campaign aims to create a non-judgemental space foliver earlier reflection and conversations around alcohol, helping people consider whether their drinking still fits with their health, wellbeing and priorities.
Many people choose to become sober curious for a range of reasons, including improving their physical health, boosting their mental wellbeing, sleeping better, increasing energy levels or saving money.
The campaign also provides information about local support available in Croydon for anyone who wants further advice or specialist help.

“More and more people are taking a step back and reflecting on the role alcohol plays in their lives. Whether you’re considering cutting down, taking a break from drinking or stopping altogether, it’s important to know that support is available.
“You don’t need to wait until alcohol has become a serious problem. Speaking to someone early can help you make positive changes that work for you and your lifestyle.”
Jason Perry, Executive Mayor of Croydon
Scott Woolley, Founder and Director of Arclett, said: “Population health is shaped long before people reach treatment services. As conversations around alcohol evolve, from sober curiosity to low & no alcohol, more people are finding the language and permission to reflect on their drinking, whether driven by their mental wellbeing, finances or changing priorities.
“At Arclett, we believe prevention starts with making these conversations more accessible, relatable and less stigmatising.”
Residents interested in finding out more or accessing support can visit the campaign website.