Croydon Council has announced the appointment of Sarah Hayward as the director of Croydon’s newly-created Violence Reduction Network.
The innovative network, which is one of the first of its kind in the capital, adopts a holistic approach to violence reduction and will see all forms of violence treated as a public health issue by tackling the root causes.
This important appointment is part of continued efforts to work more closely with communities and partners across education, health, criminal justice and the voluntary sector.
As the new director Sarah will spearhead the council’s preventative approach, continuing strong partnership work with the police and local community networks, influencing national policy on behalf of Croydon, and ensuring this vital work is closely aligned with City Hall and across London.
The cross-party panel that appointed Sarah, recognised her extensive knowledge and experience gained as an elected representative at Camden Council and strategic roles in local and national government.
“Tackling crime and the fear of crime is a key priority for this borough and I’m delighted to welcome someone of Sarah’s calibre to work for Croydon in this crucial role. In these challenging times where local authorities have an increasing role to play in influencing and innovation, Sarah’s experience will be invaluable in bringing together partners, agencies and the local community to help really reduce violence and tackle crime in our borough.”
Councillor Tony Newman, Leader of the Council
“This is a really important appointment for Croydon. Tireless work by statutory and community partners working together is having a positive effect on bringing knife crime down in Croydon. Having Sarah on board will help us achieve our vision of a public health approach to reducing violence across the board – stepping in earlier and preventing violence from taking place with our communities playing a central role.”
Councillor Hamida Ali, cabinet member for safer Croydon and communities
Commenting on her successful appointment, Sarah added: “I am pleased to be joining Croydon and leading their pioneering approach to reducing violence in the borough. It’s an exciting opportunity to make a real difference to the lives of Croydon residents and I look forward to getting started.”